WHAT IS SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization (SEO) is getting your website, not only into Search Engines, but at the top of results in Search Engines.
WHY IS IT IMPORTANT?
Having your business at the top of search results is really becoming an important part of business marketing for a number of reasons. Teenagers for example, no longer look to the Yellow Pages, or read the newspaper for business listings, but simply Google what they want. If another business is at the top of the ranking, that’s what they will likely choose.
GETTING STARTED
This might seem silly, but if you don’t submit your site address to Google, it won’t get indexed properly and your site simply won’t show up anywhere near the top.
Don’t know if you are?
Simply do a search in Google for SITE:YOURSITENAME.CO.NZ
SUBMITTING SITE TO GOOGLE WEBMASTER TOOLS (GOOGLE)
- Go to https://www.google.com/webmasters/tools/submit-url?pli=1
- Enter in your website URL into the text box then click on Submit Request.
SUBMITTING SITE TO BING
- Go to http://www.bing.com/toolbox/submit-site-url
- Enter in your website URL into the text box then click Submit.
5 BASIC TIPS
GREAT CONTENT!
Simple, original and real content will win over fake reading stuff nearly every time. Explain what you’re talking about in the best way you can.
PAGE TITLE AND PAGE NAMES
The <title> element inside of your pages is used as a suggestion for the title in Search Engine’s search results. Use it to describe the business and page in a concise informative phrase.
It’s also important to keep the names of the pages simple. If the user is searching for cheese and sees two options, one being blocksofcheese.html or prodid?435435 what do you think they would click?
META KEYWORDS AND META DESCRIPTION
While <meta name=”keywords”> and <meta name=”description”> do not raise your Google Pagerank (website’s “value” in rankings), they help the user click on your page with helpful descriptions from keyword searches.
Info: http://moz.com/learn/seo/meta-description
HEADER TAGS
Wrapping headers in header tags (<h1>, <h2>, <h3>, <h3>) to show their importance will tell Search Engines the important bits of your pages.
SITEMAPS
A sitemap tells Search Engines what pages are your main ones and shows how they are linked together. You could use a generator to make things simpler: http://www.xml-sitemaps.com/
So if you’re in need of some help with improving your search results, or even just some friendly advice, get in touch with us.